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What Was That asdf Email?

Anthony Eden's profile picture Anthony Eden on

Yesterday, we inadvertently sent a test email to all our customers. Many of you were understandably confused. Some of you reached out to make sure everything was okay, and that your account wasn't compromised.

We wanted to let everyone know that everything is fine. No accounts were compromised. The email was a simple human error. We quickly identified how it was accidentally sent, and are working to make sure it doesn't happen again.

We also want to sincerely thank everyone who wrote in or reached out on social media. It was very stressful when we saw that the email had gone out, but you, our wonderful customers, took it in stride. You made us laugh with your wit, and smile thanks to your patience and kindness.

Here are a few of our favorites:

Many of you responded with a few choice letters of your own:





"R U OK"



A number of you were concerned about the intern:

"Hacker or intern?"

"Oh dear. Poor intern."

"Yo, someone grab the intern real quick…haha"

Some saw through our ruse and found a deeper meaning behind the message:

"now if that aint the truth"

"Hmmmm, that is a very interesting point you make."

"Hmm makes a lot of sense!"

"Thank you for this life-changing information. 🤪"

"Test emails are like printers: one of the greatest IT unsolved mysteries."

Some of you shared your own mistakes with us:

"In a hilarious coincidence, I sent a "Hi Test" email to 8,000 of my customers the other day!"

"we've all accidentally broke production, I did it just last week ;)"

"Been there, done that! 🙌🏻"

A few thought it may have been the cat:

"Hi kitty! Don't you be stepping on your owner's keyboard 😉"

"Did a cat walk over your keyboard?"

Many of you develop software:

"If this was a test. It worked!"

"If a developer hasn't spammed the customer list with a test message, then the developer isn't trying hard enough."

"Agreed! Although I still use rbenv."

"Did you lean on the keyboard?"

At least one person thought we may have been having a bit too much fun:


Most importantly, all of you were very forgiving:

"It's ok, we all make mistakes like this sooner or later. It's not a failure, it's a chance to grow."

"Thank you for making me laugh harder than I've laughed in weeks. 😁 Hope you're all doing well!"

Thank you again for your patience. If you have any questions for us, please reach out to

From all of us at DNSimple, we wish you a pleasant asdf.

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Anthony Eden

I break things so Simone continues to have plenty to do. I occasionally have useful ideas, like building a domain and DNS provider that doesn't suck.

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